Private Label Capability
Everything Between the Leaf and Your Logo
Building a private label tea range usually means coordinating sourcing, blending, packaging design, format selection and compliance, often across multiple suppliers. CTPE brings all of that under one roof. Drawing on nearly thirty years of sourcing and exporting Ceylon tea, we work with partners from initial concept and tasting through to finished, export-ready product carrying their own branding.
Whether you're an independent retailer launching your first tea range or an established international brand expanding your portfolio, we'll guide you through every stage of the process—from the first tasting to repeat production and export.
We work with retailers, hospitality groups and beverage brands at every stage, from a single trial batch to an ongoing, repeat-run programme.
Blend Development
From Brief
to Blend.
Every private label programme starts with understanding what your customers expect to taste, then building a blend that delivers it, consistently.
Brief & Tasting
We start by understanding your brand, your market and what your customers expect from a cup of tea, then guide you through tastings of teas and blends that match that brief.
Sourcing & Blending
Our tasting and sourcing team selects and blends leaf to your agreed profile, drawing on relationships across Sri Lanka's tea-growing regions and seasonal harvests.
Sample Approval
You receive trial samples of the finished blend before any production run is confirmed, with adjustments made until the profile is signed off.
Repeat-Run Consistency
Once a blend is approved, we keep a record of its profile so every subsequent production run tastes the way your customers expect, season after season.
Packaging Formats
Your Brand, Across Every Format
Once your blend is approved, it can be packed in whichever format suits your range and your market: loose leaf pouches and tins, traditional or pyramid tea bags, K-Cup-compatible capsules, gift packs and presentation boxes, or bulk formats for iced tea and foodservice. Each format can carry your branding on the primary pack, the bag tag or sachet, and the outer carton.
If you're not sure which format fits your audience, our team can talk through the trade-offs in cost, shelf presence and shipping, including our newer pyramid bag, K-Cup and iced tea capabilities, and help you settle on a starting range.
MOQ & Export Process
Built for
Export-Scale Programmes.
Private label runs are produced under the same standards as every CTPE product, and shipped through the same proven export process.
Minimum Order Quantities
MOQs vary by format and packaging specification; our team will confirm the relevant minimums for your chosen blend and format once your brief is scoped.
Production & Quality Control
Your range is produced in our facility under the same quality control and documentation standards behind every CTPE product.
Documentation & Compliance
We prepare the certificates, labelling and export documentation your market requires, so your branded range arrives ready for sale. Supported by internationally recognised certifications including ISO 22000:2018 Food Safety Management Systems and Ozone Friendly Pure Ceylon Tea certification.
Shipping & Ongoing Supply
Once your range launches, we support repeat runs and seasonal planning, so your supply stays consistent as your programme grows.